CFL PARTNERS CLOSES WYNDHAM VACATION OWNERSHIP ASSET-LIGHT SALES AND MARKETING TRANSACTION AT PLANTATION RESORT
ORLANDO, FL November 3, 2017 - CFL Partners, Inc. (“CFL”), specialists in procuring and structuring mergers and acquisitions, fee-for-service, just-in-time, or similar capital-light transactions with the world’s largest vacation ownership companies today announced that it has closed a multi-year exclusive sales and marketing agreement with Wyndham Vacation Ownership (“Wyndham”) and Plantation Resort, located in Surfside Beach, S.C. Wyndham Vacation Ownership, a division of Wyndham Worldwide (NYSE: WYN), is the world’s largest vacation ownership company with over 220 vacation ownership resorts and over 900,000 families.
Under the terms of the agreement, commonly referred to as a “fee-for-service” or “asset-light” transaction, Wyndham will acquire a limited amount of inventory at Plantation Resort and become the exclusive sales and marketing agent for the sale of vacation ownership interests at the resort which consists of 517 fully furnished condominium-style units in a plush southern plantation setting accompanied by a full array of guest amenities. This asset-light business model allows Wyndham the opportunity to add world-class vacation options for its owners by affiliating with high-quality resorts like Plantation Resort, and utilize Wyndham’s industry-leading sales and marketing expertise to achieve an accelerated sellout of vacation ownership interests for its owner/developer partners.
About CFL Partners
CFL Partners provides expert consulting, advisory, and merger & acquisition (“M&A”) services to private and publicly held, mid-sized companies. Specializing in the Hospitality, Vacation Ownership and Resort industry, CFL Partners assists clients with leveraging their core assets and unlocking shareholder value through Strategic Partnerships/Alliances, Equity/Capital raises, and properly positioning companies for exploring other strategic alternatives or various liquidity options. With over 75 years of unmatched depth and industry-specific experience, CFL Partners and its Advisors are well prepared to help clients achieve their goals. http://www.cflpartners.com